In board rooms there is always a panic situation and dilemma conquers over the report which suggests to enter into new country. Premier institution's B-graduates with double digit hands on experience on same business ultimately decides to take up the risk to dig foreseen opportunity.
Only when the bell rings and book of account pokes the decision makers repeatedly; they go to recheck where they went wrong. There will be hundreds or handful reasons but what is called CRITICAL REASON of any success or failure in new market is- "PEOPLE" with whom you make journey. Not just whom who are at forefront, but till the last count!
Organizations shall understand that when they launch themselves to new market, they should either bring people who already served the company for quite some time or people who are directly coming from campus. The reason is, they can percolate the vision, missions & core values. They know for what they strive and stand in new country/market. Unlike people with different culture & value with multiple means who reads the same book but never on the same page. Matter of focus is. you can never train to those people.
We talk about cut-throat competition and toughest situation in market, but ultimately everyone shall understand it's not a war, every company is serving humanity in different ways.
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